We didn’t test this approach as we were running several offers, most of them didn’t have option to pass customer data.

Results

Period: November, 2020

Payout per lead: $6.5-$8.5
Revenue: $18 494
Expenses: $15 384

Profit: $3 435

ROI: 20%

Traffic source: Facebook ads

We used only one ad account and didn’t have any issues with bans and suspensions. It was our second month running this vertical and we got 20% ROI. We consider it as a positive result, as it’s whitehat offer in a huge market and we are going to scale this campaign in several months. Our profit also was affected by Black Friday (27 Nov) and Cyber Monday (30 Nov), in that period CPM was really high which resulted in negative ROI.