General Advice:

• It’s always better to use subdomain websites for easy approval from Google.
• Use Old google ad accounts for higher approval rates.
• Use one keyword for every Ad group to learn what keyword works well with your campaign and then you can make changes.
• Listen to your call recordings and adjust the keywords accordingly.
• Set up a campaign for no more than $50 per day to prevent loss and to have enough time to understand the traffic coming through and modify the campaign.
• Keep CPC< $1 to invest wisely and to get a better conversion rate.
• Track the percentage of Qualified call conversion in the dashboard and if it’s less than 12% then probably the campaign is running on loss. Our top affiliates have conversion rates in the range of 15-25%.
• Listen to non qualified calls and appeal the good ones to be billable. This provides higher EPC (earnings per call) to the affiliates than in other affiliate networks.